Be a Product of Your Service

A great friend and mentor of mine, Paul O’Neid, regularly conveys a message that has always stuck with me…

Be a product of your service.

For me, as a coach, that means holding myself to the same standards I expect from the people I coach. If I expect my athletes to train when they don’t feel like it, make difficult choices, exercise self-control, pay attention to their nutrition and calorie consumption, remain consistent and have the discipline to pursue difficult goals, then I should understand what it takes to live by those same expectations.

That doesn’t mean a coach needs to be the strongest person in the room or have the best physique. Being strong or looking good doesn’t automatically make someone a great coach, but I do believe there’s value in leading by example while having experience and success in your craft.

Knowledge is important. Education is important. Experience is important, but there’s something powerful about being able to demonstrate the principles you ask others to follow and that idea extends well beyond coaching. Whatever standard you expect from the people around you, your athletes, employees, coworkers, friends or family, ask yourself whether you’re demonstrating that same standard.

It’s easy to tell someone else to work harder. It’s easy to tell someone else to be disciplined. It’s easy to tell someone else to stay consistent when motivation disappears. It’s much harder to live it yourself.

If you believe in what you offer enough to sell it, you should believe in it enough to live it. Be a product of your service. Lead by example.

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